Subaru is the automobile manufacturing division of Japanese transportation conglomerate Subaru Corporation, the twenty-second largest automaker by production worldwide in 2012.
Customer service: +1 800-782-2783
Headquarters: Shibuya, Tokyo, Japan
Founder: Kenji Kita
Founded: July 15, 1953
Divisions: Subaru Tecnica International
Parent organization: Subaru Corporation
The Subaru company and its corporate logo are highly inspired by the Pleiades, the widely known star cluster in the constellation Taurus. The Pleiades is prevailed by hot blue stars that were formed together about 100 million years ago. The cluster is known as “Subaru” in Japanese language, meaning “to govern” or “combine” in English.
The huge star in the Subaru logo symbolizes Fuji Heavy Industries, whereas the five smaller stars exemplify the five companies that merged under the FHI Group.
The Subaru logo is often considered as one of the most recognized logos in the automotive industry.
Colors of the Subaru Logo
The use of blue color in the Subaru logo represents excellence and reliability of the Subaru vehicles, whereas the silver and black colors stand for their sophistication, elegance, creativity and perfection.
Font of the Subaru Logo
The Subaru logo incorporates a slightly modified form of the Microgramma typeface.